The Program
A complete coaching program built on the fundamentals.
Practical coaching, proven sales principles, product training, and financial tools — created to help franchise owners build more profitable businesses.
For new owners
Get set up with the right mindset, systems, and product knowledge from day one.
For established owners
Tune up your sales process, protect margins, and re-standardize your team.
For franchise employees
Give your consultants a repeatable framework, not a personality-based sales pitch.
For owners struggling
Diagnose weak points across leads, pricing, discounting, and product recommendations.
The four phases
Lead Qualification
Identify serious prospects, set expectations, and establish the right sales mentality before the appointment begins. Learn why discounting is not the first move.
Sales Process
A structured customer consultation that uncovers needs and helps them select the right products while maintaining healthy margins.
Product Knowledge
Build the confidence to explain product differences, recommend appropriate solutions, and communicate value clearly. Editable product library.
Financial Fundamentals
Understand your numbers and manage your business budget with RunningTotal. Educational only — not legal, accounting, or tax advice.
What members receive
A complete membership.
- Full training library
- Video lessons for each phase
- Downloadable scripts and worksheets
- Progress tracking
- New content as it is added
- One year of RunningTotal access
- Member-only resources
- Support through the coaching site
Frequently asked
Answers before you enroll.
- Who is this program for?
- New and existing home-services franchise owners, and any team members involved in sales or in-home customer consultations. It also fits owner-operators of similar small businesses that want to master the fundamentals.
- Do I need to own a franchise to enroll?
- No. The coaching was built around in-home consultative sales, but the fundamentals apply to any owner-operator selling to homeowners.
- How is the training delivered?
- Everything is delivered online through your member dashboard — video lessons, downloadable scripts and worksheets, and progress tracking.
- What is included with RunningTotal?
- Active members receive one year of complimentary access to RunningTotal, a separate budgeting and financial management application. Activation instructions appear on your member dashboard.
- Can I cancel?
- Yes. Membership can be canceled at any time from your account settings. Access continues through the end of your billing period.